Chocolate chip cookies apparently are as addictive as drugs. No wonder they remain the top choice in what is a crowded cookie market.
The only thing faster than the expanding market for cookies is the expanding waistline of consumers. A recent study from the University of Bordeaux “has revealed that sugar and sweet reward can not only substitute to addictive drugs, like cocaine, but can even be more rewarding and attractive. At the neurobiological level, the neural substrates of sugar and sweet reward appear to be more robust than those of cocaine.”
Forget “Breaking Bad,” the AMC series about a high school chemistry teacher-turned drug maker. Simply break open a bag of Chips Ahoy! to get your fix.
A regular chocolate chip cookie, with 2.5 grams of sugar, the report says, “induces some of the same responses as cocaine.” Factor that in with the presence of chocolate, which “contains small amounts of a compound that trigger the same part of your brain as the addictive ingredient marijuana” and it makes for quite the heady blend.