Starbucks ‘Merry Coffee’ cups look a lot like Christmas – without saying it

Starbucks’ new coffee cups are beginning to look a lot like Christmas – but they don’t name the holiday.

The coffee chain is unveiling Thursday four new seasonal cups — and none of them uses the word “Christmas.” The closest it gets are the words “Merry Coffee” on two of the four designs, plus “We wish you a merry coffee,” on a newly designed cup sleeve.

Starbucks previously faced backlash from Christmas traditionalists when it issued plain red cups in 2015 and the “Symbol of Unity” cup in 2016, just a week before the presidential election. Recent years have seen holiday-colored pattern designs. A Starbucks spokesperson told Fox News the slogan is not an effort to avoid mentioning Christmas.

“During the holidays, Starbucks aspires to spark mini moments of joy in our customers when they visit our stores, making their day even more cheerful and bright,” the spokesperson said, noting that Starbucks offers a “Christmas blend.” “‘Merry coffee’ is a fun and festive expression that we hope our customers feel as they take the very first sip of their favorite Starbucks holiday beverage.”

Article URL : https://www.foxnews.com/food-drink/starbucks-risks-more-war-on-christmas-backlash-with-merry-coffee-cups

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