CALGARY — A slip of the tongue by U.S. President Donald Trump this week led to a swell in sales for a Calgary sock company, who used the unexpected publicity to do some extra good for Canadians in need.
On Nov. 26 Trump was making a speech at a rally in Boca Raton, Florida. His attempt to say “the U.S. set another stock market record,” accidentally came out as “we just set another sock rocket.”
Social media jumped on the gaffe and #sockrocket began to trend on Twitter.
Sock Rocket is an actual business based in Calgary that has designed and sold funky-printed socks for the last three years. For every pair purchased, the company donates socks to charities that collect clothing for those in need.
“Everyone was asking all over Twitter, ‘What is sock rocket?’ So it was a great opportunity for us to jump in and say it’s actually a real thing and it’s cool at the same time,” said Sock Rocket owner Tommy Zizan.