From the Brig to Mar-a-Lago, Former Navy SEAL Capitalizes on Newfound Fame

A year ago, Navy SEAL Chief Petty Officer Edward Gallagher was wearing drab prison scrubs at a brig near San Diego, facing murder charges that could have sent him to prison for the rest of his life. Now he is modeling his own lifestyle clothing brand, endorsing nutrition supplements and positioning himself as a conservative influencer with close ties to the man who helped clear him — President Donald Trump.

Gallagher was acquitted this summer of charges that he shot at civilians and killed a wounded captive with a knife while serving as a platoon leader in Iraq. The punishment for his lone conviction — posing for a grisly trophy photo with the dead captive’s body — was reversed this fall by Trump, who has repeatedly praised him. At a political rally in Florida, he called him “one of the ultimate fighters.”

Now, Gallagher is using his controversial past as a springboard to social media followers and branding opportunities. Beyond repping coffee beans and protein shakes. he is making appearances at influential conservative gatherings and rubbing elbows with Trump’s inner circle at Mar-a-Lago.