The Trump campaign, borrowing tactics from dictators and demagogues abroad, is poised to spend $1 billion on “what could be the most extensive disinformation campaign in U.S. history” to sway the 2020 election, McKay Coppins writes in the Atlantic.
Per the Atlantic, here are the key tactics of the coming information inferno, as piloted during the 2016 Trump campaign by its digital director, Brad Parscale, who is now leads the overall Trump reelection effort:
- Tell brazen lies.
- Undermine trust in the press.
- Amass detailed data on supporters.
- Flood Facebook with ads micro-targeted to them.
- Use those ads to drive turnout and fundraising.
- Use bots on Twitter to “simulate false consensus, derail sincere debate, and hound people out of the public square.”
- Inoculate supporters against facts.
- Instill confusion and doubt in opponents.