There are good reasons President Trump is ready to get back on the road to do campaign events. It is his opportunity to do two things. First, he can speak directly to voters in his signature style which is part comedian and part policymaker. Second, his rallies tend to drive the news cycle, even if a station does not broadcast them. However, Team Trump has a different goal.
Team Trump has a legendary data program. Even Democrats have expressed concern over the campaign’s digital prowess and collection methods. Trump rallies are key to this strategy for a number of reasons. And according to Brad Parscale, it seems a return to the road is generating unprecedented enthusiasm.
This is for a rally in an arena that holds 19,000. If the campaign holds true to form, there will be large screens for those unable to get a seat to watch from outside. But the key to the operation is in Parscale’s tweet. It is the biggest data haul to date.
What does this data give them? The opportunity to register people who are interested in the rally to vote who are not already registered. The ability to contact these potential voters throughout the rest of the campaign with updates and fundraising efforts. The information to ensure absentee ballots and in-person voting happen right through the close of the polls on Election Day.
This is just part of the robust digital effort the campaign is using. Washington Post campaign reporter Dave Weigel signed up with both campaigns and noted significant differences:
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