Approved ~~ MJM
Following Quaker Foods’ announcement Wednesday that it will scrap the 130-year-old Aunt Jemima breakfast brand name over its “racist stereotype” origins, critics are now also calling for an end to the Uncle Ben’s and Mrs. Butterworth’s logos.
Mars Inc., the parent brand of Uncle Ben’s, immediately took note and has already announced it will be “evolving” the logo.
“As we listen to the voices of consumers, especially in the black community, and to the voices of our associates worldwide, we recognize that one way we can do this is by evolving the Uncle Ben’s brand, including its visual brand identity,” a Mars Inc. spokesman tells The Post.
The Uncle Ben character has been used since 1946 and has long been criticized for being a racist stereotype.
“Uncle Ben must be dead man walking,” tweeted radio host Larry Elder alongside a screenshot of the news coverage announcing Aunt Jemima being canceled.
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