The Aunt Jemima brand, acknowledging its racist past, will be retired

New York (CNN Business)Quaker Oats is retiring the more than 130-year-old Aunt Jemima brand and logo, acknowledging its origins are based on a racial stereotype.

“As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers’ expectations,” the company said in a statement first obtained by NBC News.

Article URL : https://www.cnn.com/2020/06/17/business/aunt-jemima-logo-change/index.html

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