Unilever pauses Facebook and Twitter advertising for rest of 2020 due to ‘polarized atmosphere’ in U.S.

Unilever, whose brands include Dove, Ben & Jerry’s and Hellmann’s, said Friday it will halt advertising on Facebook, Instagram and Twitter in the U.S. at least through Dec. 31.

The consumer products giant has spent more than $11.8 million in the U.S. this year on Facebook, according to marketing analytics firm Pathmatics. 

Shares of Facebook were down more than 8% at the close, while shares of Twitter closed down more than 7%.

“Given our Responsibility Framework and the polarized atmosphere in the U.S., we have decided that starting now through at least the end of the year, we will not run brand advertising in social media newsfeed platforms Facebook, Instagram and Twitter in the U.S.,” Luis Di Como, EVP of Global Media, said in a statement.

https://www.cnbc.com/2020/06/26/unilever-pauses-facebook-and-twitter-advertising-for-rest-of-2020-due-to-polarized-atmosphere-in-us.html

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