There is a very good chance you’ve played a PopCap game. More extraordinary, there’s a very good chance everyone you know, including your parents, have played a PopCap game. For about 10 years, there was one name in casual gaming, and that name was almost Sexy Action Cool.
Whether it was Peggle, Bejeweled, Bookworm or Plants Vs Zombies, whether played on mobile, PC, Facebook, console, inside World of Warcraft, or on a Palm Pilot, there was a time around 2009 where PopCap’s games were ubiquitous, when everyone and their mother would have tried PopCap’s products. So how did this happen? How did one studio manage to occupy every corner of gaming, from dial-up downloads to cellphones, from casual gaming portals to Valve’s Orange Box? And how did it go from a three-person indie project to a $650m+ sale to EA?
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Article URL : https://kotaku.com/from-bejeweled-to-plants-vs-zombies-how-popcap-got-jus-1844338169