How misinformation ‘superspreaders’ seed false US election theories

New research from Avaaz, a global human rights group, the Elections Integrity Partnership and The New York Times shows how a small group of people — mostly right-wing personalities with outsized influence on social media — helped spread the false voter fraud narrative that led to those rallies.

That group, like the guests of a large wedding held during the pandemic, were “superspreaders” of misinformation around voter fraud, seeding falsehoods that include the claims that dead people voted, voting machines had technical glitches, and mail-in ballots were not correctly counted.

“Because of how Facebook’s algorithm functions, these superspreaders are capable of priming a discourse,” said Fadi Quran, a director at Avaaz. “There is often this assumption that misinformation or rumours just catch on. These superspreaders show that there is an intentional effort to redefine the public narrative.”

Across Facebook, there were roughly 3.5 million interactions — including likes, comments and shares — on public posts referencing “Stop the Steal” during the week of Nov. 3, according to the research. Of those, the profiles of Eric Trump, Diamond and Silk and Straka accounted for a disproportionate share — roughly 6%, or 200,000, of those interactions.

While the group’s impact was notable, it did not come close to the spread of misinformation promoted by President Donald Trump since then. Of the 20 most-engaged Facebook posts over the last week containing the word “election,” all were from Trump, according to Crowdtangle, a Facebook-owned analytics tool. All of those claims were found to be false or misleading by independent fact-checkers. 

The baseless election fraud claims have been used by the president and his supporters to challenge the vote in a number of states. Reports that malfunctioning voting machines, intentionally miscounted mail-in votes and other irregularities affected the vote were investigated by election officials and journalists who found no evidence of widespread voter fraud.

The voter fraud claims have continued to gather steam in recent weeks, thanks in large part to prominent accounts. A look at a four-week period starting in mid-October shows that Trump and the top 25 superspreaders of voter fraud misinformation accounted for 28.6% of the interactions people had with that content, according to an analysis by Avaaz.

“What we see these people doing is kind of like setting a fire down with fuel, it is designed to quickly create a blaze,” Quran said. “These actors have built enough power they ensure this misinformation reaches millions of Americans.”

https://www.deccanherald.com/international/world-news-politics/how-misinformation-superspreaders-seed-false-us-election-theories-919294.html