Larry Flynt, Hustler magazine founder, dead at 78

Larry Flynt, best known for starting Hustler magazine, has died at the age of 78.

His nephew, Jimmy Flynt Jr., told The Associated Press that Flynt died Wednesday due to heart failure at his Hollywood Hills home in Los Angeles.

Jimmy Flynt said his uncle had been in frail health.

Flynt, who championed First Amendment rights, launched “Hustler” in 1974, according to The Hollywood Reporter, which began as a newsletter but continued to grow in size and popularity.

He launched the publication using money that should have gone to paying employee taxes, the outlet reported. 

The target audience for Hustler was more blue-collar than that of Playboy, which was founded in 1953, and the publication became known for its more explicit shots.

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