- Lord Løki ~ Approved
It was never just a phase. The fried chicken sandwich craze is as popular in 2021 as it was when the trend first hatched.
From a limited-time item that broke the internet to what has become a permanent menu fixture, fast-food chains developed and tested riffs on the trendy sandwich and have engaged in an all-out food fight over whose crispy chicken sandwiches reign supreme.
It was late summer 2019. Popeyes couldn’t form complete sentences on Twitter, and fans began to fight over the cult-favorite fried chicken that was selling out faster than you could say brioche bun.
After going viral online with customer demand soaring, the new item became a catalyst for competition. The battle was joined by KFC, Chick-fil-A, Wendy’s, Burger King, McDonald’s and more that have announced upgraded or debuted new versions of previous chicken sandwich iterations.
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