Anti-Racist Messaging Is Failing With Voters. So Why Can’t Liberals Quit It? | Opinion

R&I~~~KMS

English and Kalla took six different policies—increasing the minimum wage to $15 an hour, forgiving $50,000 in student loan debt, the Green New Deal, Medicare for All, upzoning housing, and decriminalizing marijuana and erasing prior convictions—and then asked people if they supported them. But they framed the issues differently to see which rationale was most compelling. To one group, they explicitly emphasized that the policy will benefit a specific racial group or promote racial equity (the “race” frame). To another they spoke about how a policy would promote economic justice or benefit a specific class group (the “class” frame). For a third group, they used both the race and class frame together. And for a final group, they used a neutral frame that explained the policy but made no mention of race or class.

What they found is that the class frame was generally more effective than either the race frame or the race plus class frame. “Despite observed increases in support for racial justice and Democratic elites’ use of race and class plus race frames in their public messaging, we find no evidence that Americans are persuaded by these policy frames,” they conclude in their paper.

https://www.newsweek.com/anti-racist-messaging-failing-voters-so-why-cant-liberals-quit-it-opinion-1589535

Anti-Racist Messaging Is Failing With Voters. So Why Can’t Liberals Quit It? | Opinion