R&I – FS
Some residents think a northern Alabama city’s new logo might be sending the wrong message.
Florence’s new logo uses the first three letters of its name — a capital F followed by an L and an O arranged as an exclamation point — to form F!
When the city unveiled the new logo this week, it drew immediate backlash and an online petition demanding changes that had nearly 7,500 signatures. The city paid $25,000 to a Birmingham marketing firm for the branding, WAAY-TV reported.
“The new logo symbolizes the people of Florence’s passion and love for the city,” the city said in a news release announcing the new logo. “A sense of amazement, delight and pride is all reflected in the Florence logo exclamation point.”
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City Council member Kaytrina Simmons said she has requested a meeting with the mayor and council to discuss the logo and revise it. In a letter to residents, Simmons apologized for the logo which “has brought so much disappointment to our great city.”
FoundingFrog
Article URL : https://www.winknews.com/2022/01/30/getting-an-f-alabama-citys-new-logo-stirs-strong-feelings/