Virgin Atlantic’s Uniform Update Lets Crew Show ‘True Identity’


Airlines are known for their often-rigid rules around the uniforms their crew members wear, often leading to complaints that the garb is impractical, uncomfortable, and outdated. Virgin Atlantic is now attempting to remedy the “outdated” part by releasing a new policy that gets rid of “gendered uniform” requirements and encourages its onboard staffers to “express their true identity” via its new outfits designed by Vivienne Westwood, reports the Telegraph. What that means is that pilots and flight attendants can now feel free to don a red Westwood skirt if they want, or burgundy Westwood trousers, “no matter their gender, gender identity, or gender expression,” the airline says, per the Guardian.

“At Virgin Atlantic, we believe that everyone can take on the world, no matter who they are,” Juha Jarvinen, the airline’s chief commercial officer, says in a release. “That’s why it’s so important that we enable our people to embrace their individuality and be their true selves at work.”

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