Hooters says it is not closing for a millennial-friendly rebrand

CLAIM: Hooters is shutting down and rebranding.

AP’S ASSESSMENT: False. A spokesperson for the restaurant chain told The Associated Press that this claim has “no validity” and that its concept “is here to stay.” The posts are misrepresenting a 2017 article that discussed some U.S. locations closing between 2012 and 2016, as well as changes the company made to its menu and decor more than a decade ago and a spin-off concept that opened in 2017.

THE FACTS: A misleading claim spread on social media Wednesday that Hooters, the restaurant famous for its scantily-clad waitresses, is shutting down and rebranding due to changing millennial tastes.

 
 
 
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Article URL : https://apnews.com/article/fact-check-hooters-closing-rebrand-876311917577