Malaysia’s Home Affairs Ministry seized rainbow-coloured Swatch watches under the brand’s Pride Collection, with 11 stores reportedly raided last week.
The collection features watches in six colors that match the lesbian, gay, bisexual and transgender (LGBT) community flag.
According to The Edge, the raids at multiple Swatch stores in Malaysia were carried out over two days, starting May 13.
In response to the seizure, CEO of Swatch Group, Nick Hayek Jr said that the brand has long been known for utilising its vibrant and fun watches as a method to celebrate people from all walks of life.
“Swatch is proud of being the canvas on the wrist for all people worldwide and many artists working with us … We strongly contest that our collection of watches using rainbow colours and having a message of peace and love could be harmful for whomever.
Religious Affairs Minister Mohd Na’im Mokhtar was quoted as saying by The Malaysian Insight (TMI) that the government has taken initiatives to curb the spread of LGBT ideology by conducting rehabilitation programmes.
The programmes are organised by the Department of Islamic Development Malaysia (Jakim) and monitored by a Special Committee on Muslim LGBT Issues in Malaysia.
“The committee meets at least once a year or as needed. It is composed of ministries, departments, agencies and NGOs that will coordinate LGBT issues arising among Muslims in the aspects of education and advocacy, dakwah (Islamic propagation) and guidance and enforcement,” said Mr Mohd Na’im in a parliamentary written reply, according to TMI.