Amid recent, highly publicized conservative backlash to several corporations partnering with LGBTQ+ artists and activists, two far-right commentators are saying the quiet part loud: Their goal is to make support for the LGBTQ+ community “toxic” to brands.
On Wednesday, Matt Walsh, a host for far-right media outlet The Daily Wire and one of the most virulently anti-trans voices in the country, kicked off a tweet storm about recent calls to boycott brands like Bud Light and Target by explicitly outlining what he says has been the goal from the start.
“The goal is to make ‘pride’ toxic for brands,” Walsh tweeted. “If they decide to shove this garbage in our face, they should now that they’ll pay a price. It won’t be worth whatever they think they’ll gain. First Bud Light and now Target. Our campaign is making progress. Let’s keep going.”
On his own Daily Wire show, host Michael Knowles reiterated Walsh’s point. “This has been the point that has been building for months now, which is we need to make that symbol toxic, the Pride flag symbol, we need to make that toxic,” Knowles said. “We need to have companies think twice about it.”
Approved ~ Primus Pilus
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