Uncle Ben’s has a new name

R&I – FS (CNN Business)Mars will change the name of its Uncle Ben’s rice products to Ben’s Original and drop the logo depicting a Chicago head waiter as part of the company’s previously announced plans to create a more inclusive brand.

The revamped Ben’s products, which feature the same blue font and orange packaging, will hit shelves in 2021.

Daniel

Article URL : https://www.cnn.com/2020/09/23/business/uncle-bens-rice-rebrand-bens-original/index.html