
The “Make America Great Again” MAGA slogan is nothing new. On the evening of March 21, 1915, President Woodrow Wilson attended a screening of The Birth of a Nation. The “blockbuster” film was based on The Clansman, a novel written by Wilson’s good friend Thomas Dixon. As in the novel, the film presented a resurgent view of the South and its glorification of the Ku Klux Klan. Wilson endorsed the film wholeheartedly, only to embolden a KKK white nationalist reign of terror on African Americans. The Klan created a shibboleth to accompany their resurgence and terrorism: “Make America Great Again.”
Ronald Reagan and the Republicans used the theme successfully throughout Reagan’s presidency. Decades later Tea Party Patriots, white nationalists, the alt-right and conservative Republicans proclaim the same MAGA. Only this time the invocation conveys more of an urgency and vitriol. They fear the growth of multiculturalism, socialism and leftists and a country the white majority is becoming a minority.
The leader of the emergent white nationalist movement, the one who gives voice to their fears, is none other than the “billionaire” and star of the reality show The Apprentice, Donald Trump, forty-fifth POTUS. With Mussolini aplomb and stand-up comedy theatrics, Trump has drawn out a subterranean cast of characters. Trump has been successful in using concepts, terms and colloquialisms easily understood by the “deplorables.” In fact, it appears that they enjoy each other’s company and Trump’s political rallies. They have become a fun fest of character assignation and blatant lies about political rivals and their “ridiculous” policy positions.
Trump, acting as a CEO Master of Ceremonies, salutes his “loyal” assistants in the context of “doing a good” and then turns on former assistants, usually if they snipe publicly at Trump. While at rallies Trump has people in the crowd stand for ovations when they participate extemporaneously with favorable shouts. He is at this best when he departs from script to lampoon a political rival. Sometimes his is blunt in his criticism when he describes former security advisor, John Bolton, an idiot.