The Full(est Possible) Story of the Four Seasons Total Landscaping Press Conference

On the afternoon of November 13, Mike Siravo was standing outside his family’s landscaping business in Northeast Philadelphia, dressed in khakis and a company polo shirt, watching as strangers pulled up in nice cars, parked without care on the busy street, and approached the barbed-wire-topped fence with iPhones gripped in outstretched hands. They all came for the same reason: to see for themselves the words FOUR SEASONS TOTAL LANDSCAPING. SINCE 1992. PARKING ONLY. ALL OTHERS WILL BE TOWED AT OWNERS’ EXPENSE. In packs, they laughed openly. Alone, they wore bemused expressions, eyes focused on their screens. All of them spent a few minutes taking in the sight and, more importantly, documenting their visit with selfies.

Workers walked in and out of the parking lot, sometimes shaking their heads but mostly keeping them down and not saying much to any of the outsiders for whom the landscaping company was now an unusual monument to the end of America, or the end of the thing that had symbolized the end of America, or something. It was three o’clock on a workday. “I’m just an employee,” one of them said. “I don’t know anything.”

A man on a bicycle paused near the front office to stare at the building. On the other side of the blinds, there were desks and filing cabinets illuminated by fluorescent light and people going about their day, which would have been a normal one were it not for the 20,000 T-shirt orders to process and the intrusion of tourists who saw the place as some kind of zoo exhibition. There was an awkward silence, but then Siravo smiled and shrugged in the direction of the sidewalk, asking the curious bicyclist the obvious question: Was he looking for a photo? He leapt down the steps to take the man’s phone and, with the enthusiasm of a mall photographer, instructed him how to pose. Siravo leaned back into the street, making sure the angle captured the green-and-white awning with the company name.

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Article URL : https://nymag.com/intelligencer/2020/12/four-seasons-total-landscaping-the-full-est-possible-story.html?utm_source=tw&utm_medium=s1&utm_campaign=nym