The ad’s “message of community and unity is as relevant as ever,” car company says. “As is the message that drinking and driving can never be condoned”
Three days after Jeep’s ad featuring Bruce Springsteen became one of the most buzzed-about Super Bowl commercials, the automotive company has pulled the spot after it was revealed Wednesday that Springsteen had been arrested for driving while under the influence last fall.
“It would be inappropriate for us to comment on the details of a matter we have only read about and we cannot substantiate,” a spokesperson for Jeep tells Rolling Stone. “But it’s also right that we pause our Big Game commercial until the actual facts can be established. Its message of community and unity is as relevant as ever. As is the message that drinking and driving can never be condoned.”
