VIRGIN GALACTIC LATEST SPACESHIP LOOKS SWEEEET … The Future’s (Finally) Here

Richard Branson‘s space tourism company is doing something NASA has struggled with for a long time — making a rocket ship actually look cool … because, hey, optics are important.

Virgin Galactic just unveiled its latest spaceship … the beginning of what they’re calling a new series of spacecraft vehicles that are supposed to be revolutionary. This model’s been dubbed VSS Imagine … and it’s been designed to lead the pack in the company’s fleet.

What’s different about this rocket — the third such spacecraft Virgin has made thus far — is that it’s supposedly quicker to assemble, and quicker to do maintenance on … so they can get more of them up in the air in an efficient manner.