The bakery, Confections, located in Lufkin, Texas, posted an image of cookies shaped like hearts and iced with the rainbow colors of the pride flag on social media last week.
“Happy Pride to all our LGBTQ friends! All lovers of cookies and happiness are welcome here,” it wrote.
But the bakery shared on Thursday that it had “lost a significant amount of followers over the cookie” in addition to receiving a “very hateful message” canceling an order of five dozen cookies.
The East Texas business said that it received an “outpouring of support” following the backlash and that it was “overwhelmed by all the sweet words of support posted, messaged and emailed.”
On Friday, the bakery shared that a line of customers was “wrapped around the street” after it opened, confirming that it sold out of all of the goods in its store.
We … are just so humbled and grateful and moved by this outpouring of love,” Dawn shared on Facebook.