The Brazilian butt lift, or “BBL,” is a fat transfer operation that uses liposuction to remove fat from one part of the body and inject it into the buttocks for an enhanced and more voluptuous appearance. According to a survey conducted by the International Society of Aesthetic Plastic Surgery, the BBL is one of the fastest-growing in popularity among plastic surgeries, with 40,320 buttock augmentations and 21,823 procedures completed in 2020 alone. The growth in popularity is likely fueled by the fact that this surgery has become a social media phenomenon.
The hashtags #BBL and #BBL-effect are racking up a combined 3.8 billion views on TikTok. Many of these videos show montages of transformations before and after the surgery. The “BBL Effect” is a TikTok trend in which users poke fun at the idea that people who’ve undergone the procedure also acquire a certain flamboyant personality.
“In the last five to ten years, there has definitely been an increase in the demand for Brazilian butt lift surgery,” he said. “In my opinion, a reason for that is because of the way social media portrays new trends and new body types and there’s been a lot of celebrities, reality show stars that are showing off their large buttocks and their figures.”
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