Cracker Jill?: Classic American Snack Goes Full WOKE For Gender Equity

 Cracker Jill?: Classic American Snack Goes Full WOKE For Gender Equity

Woke corporatism is running amok.

From Disney and Nickelodeon to Oreos and now even Cracker Jack, everything, including your favorite snacks, must serve the woke agenda – oh and propagandize children, notice a theme here?

As of this week, Cracker Jack, the timeless crunchy popcorn snack that’s synonymous with America’s pastime, is flipping the script in order to virtue signal about gender equity.

In a complete brand overhaul, the snack will now be called “Cracker Jill” (a little regressive for the times, no?).

The new face of caramel popcorn, brought to you by PepsiCo:

PepsiCo unveils Cracker Jill to celebrate women in sports https://t.co/njaOxs9WxQ by @BrookeDiPalmapic.twitter.com/mJFwtzTjrq

— Yahoo Finance (@YahooFinance) April 5, 2022

Because the snack is memorialized in a classic song, that too must change! The lyrics for ‘take me out to the ball game’ will also get a woke makeover, courtesy of R&B singer Normani. The change is meant to “celebrate the tenacity and grit of women and girls in sports,” Frito-Lay, the multi-billion-dollar parent company of Cracker Jack, wrote in its announcement of the changes.