After a weeklong $6.6 billion loss in share value, executives at AB InBev, parent company of Anheuser-Busch’s Bud Light brand, have decided to shelve its “partnership” with Dylan Mulvaney, a transgender “influencer” whose appearance on a can triggered a nationwide backlash.
Anheuser-Busch CEO Brendan Whitworth issued a statement that effectively repudiated the Mulvaney deal, although it did not reference the personality by name.
“I am responsible for ensuring every consumer feels proud of the beer we brew,” Mr. Whitworth wrote. “We never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer.”