The controversial marketing exec behind Bud Light’s partnership with Dylan Mulvaney has taken a leave of absence.
Ad Age reports that “Alissa Heinerscheid, marketing VP for the brand since June 2022, has taken a leave of absence, the brewer confirmed, and will be replaced by Todd Allen, who was most recently global marketing VP for Budweiser.”
In an interview on the Make Yourself At Home podcast from March 23rd, Heinerscheid revealed that the brand was in decline and they needed to “attract young drinkers… then there will be no Bud Light,” which led to the controversial partnership with trans TikToker Dylan Mulvaney.
Heinerscheid also recently suggested that the brand she represents should distance itself from its “fratty” past, despite having participated in frat culture herself as a young woman.
