“Who needs vegetables when you can have testicles,” is one of the Liver King’s mantras.
He raises and slaughters his own livestock to harvest and consume their raw organs, suffers through extreme workouts, like marching a mile carrying double his bodyweight, and emphasizes a deeper connection with the outdoors and a connection with nature.
And while this modern gladiator likens his lifestyle to a more Paleolithic era, the Liver King is one of today’s top fitness influencers, with millions of followers on Instagram and TikTok enthralled by his lifestyle and diet.
“I always tell people…what we sell is a vision to ancestral lifestyle,” the Liver King told ABC News’ Matt Gutman in an interview for “Impact x Nightline” now streaming on Hulu. “We just so happen to sell nourishment that’s nose-to-tail nourishment in a convenient gelatin capsule.”