The public backlash brands are now facing for “going woke” is the inevitable result of ideologies pushing a progressive, (and aggressive), cultural agenda, and major corporations helping them implement it in ever-encroaching ways. Escaping this abyss will require three things. First, businesses need to ditch the Corporate Equality Index.
Companies regularly decline to participate in workplace surveys — even when proposed by their own stockholders — citing time, manpower, cost, and existing company policies that make such inquiries irrelevant. They should take the same stance on the Corporate Equality Index.
It’s a paper tiger, but it will only fold if companies abandon it. Next, everyday Americans appalled by the collusion between Gay, Inc. and Big Business need to make their opposition known in c-executive suites and corporate boardrooms coast to coast. The New Tolerance Campaign has launched a petition that allows people to do exactly that. The voices of reasonable LGBT Americans who wish to disassociate themselves from recent extremes will be especially important here. Finally, those words need to be paired with action.
In the past week, Target stock plummeted 12%, and Bud Light has become so toxic that stores can’t even give it away. Grassroots action works – it made examples of those two brands and showed that it’s not the elites who hold the power; it’s the people. A cultural shift from mandated celebration to mutual respect is needed – and something most Americans would welcome observing 365 days a year.
Approved ~ FS
Article URL : https://www.realclearpolitics.com/articles/2023/06/02/pride_and_prejudice_149308.html