We saw Bud Light return to Twitter the other day with a new ad that has been getting ratioed into next week as they try to dig their way out from under the self-inflicted wound of endorsing transgender influencer Dylan Mulvaney. As we reported, it did not go well, and I don’t think it convinced anyone that they understood what they had done endorsing someone’s “365 Days of Being a Girl,” which mocked both women and girls. On some levels, the spot was better than what they’ve done before because at least parts of it were funny.
Bud Light tumbled out of its position as the number one beer in the nation, a position that they’d held for some time. Their CEO also issued another statement last week, saying they just want to be about the beer and claiming “we hear you” to the people who were upset with them. But again, there was no apology or recognition that they truly “heard” what was being said. Because if they had, they might have thought better of what they appeared to be endorsing during their sponsorship of the Toronto Pride events this weekend.
Here’s part of what they had on the Bud Light-sign adorned stage on Friday night.
Warning for graphic content past this point:
Then there was the parade itself on Sunday afternoon. Bud Light had a float truck and marchers.
So I’m guessing that their people probably saw the naked people marching in the parade. There were also kids all over the place. Who thinks it’s a good thing to march naked in front of kids? Or anyone else, for that matter?
Approved ~ MJM
