Bud Light will become the official beer of the UFC next year, the companies announced Tuesday, a major deal for a beer maker that saw sales slow after backlash from its promotional campaign with a transgender influencer.
The sponsorship will begin on Jan. 1, 2024.
“Anheuser-Bush and Bud Light were UFC’s original beer sponsors more than fifteen years ago. I’m proud to announce we are back in business together,” UFC CEO Dana White said in a statement. “There are many reasons why I chose to go with Anheuser-Busch and Bud Light, most importantly because I feel we are very aligned when it comes to our core values and what the UFC brand stands for.”
Bud Light, the top-selling beer for two decades in the United States, lost its first-place spot after boycotts over its partnership with transgender influencer Dylan Mulvaney.
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Article URL : https://thehill.com/business/4274579-bud-light-becomes-ufc-sponsor/