On this day in history, January 12, 1951, radio legend Rush Limbaugh is ‘born to be a broadcaster’ in Missouri

Legendary American broadcaster Rush Hudson Limbaugh III was born in Cape Girardeau, Missouri to a prominent local family on this day in history, Jan. 12, 1951.

“He was born to be a radio broadcaster,” Limbaugh’s younger brother, David Limbaugh, told Fox News Digital. 

“Our father instilled in us a love for America, its founding institutions, its cultural values and its freedom tradition,” he also said.

Limbaugh’s profound political commentary was inspired by the classical thinkers and Founding Fathers whose philosophies forged the creation of the United States of America. 

It was packaged in an energetic, accessible and entertaining program that resonated deeply with millions of Americans. 

Rush Limbaugh presidential medal of honor

LImbaugh spoke into his oft-referenced golden microphone, sharing his hope for America and wider mankind across his Excellence in Broadcasting (EIB) Network for three hours each weekday for 37 years (1984-2021). 

At its peak, “The Rush Limbaugh Show” aired on 650 radio stations and reached 15.5 million listeners each week, according to industry estimates.

“After breaking into a radio career in the 1970s, Rush Limbaugh was fired for being too controversial as a news commentator,” notes Biography.com. 

“However, by 1984, he had become the top radio host in Sacramento, California.Limbaugh’s greatest success came in August 1988, when ‘The Rush Limbaugh Show’ (nationally syndicated from New York City by the ABC Radio Network) premiered.”

Rush LImbaugh

“The Rush Limbaugh Show” coalesced a massive audience of everyday Americans who felt increasingly isolated, ridiculed and even dehumanized by institutions of power that by the 1980s were in a dizzying race to the left of the political spectrum.  

“Prior to Rush, grassroots Americans were starved for a popular national voice delivering a politically conservative message, given the monolithic liberalism of America’s educational institutions, Hollywood and mainstream media,” said David Limbaugh.

“Millions of such Americans finally found their champion in Rush and validation for their ideas and values,” he also told Fox News Digital. “But it wasn’t just Rush mainstreaming conservatism that led to his explosive popularity. It was his combination of talents and intellect that enabled him to articulate his message in an entertaining way.”

Rush Limbaugh reached a new audience with his book “The Way Things Ought To Be” in 1992; and he followed it up a year later with “See, I Told You So.” 

Both books were bestsellers.

Time magazine called his first book “the hottest nonfiction title since ‘Iaccoca,'” a reference to the popular 1986 biography by Chrysler chairman Lee Iaccoca. 

Limbaugh’s massive audience made him one of the most successful and popular figures in world broadcasting history. 

Limbaugh in studio

His success also made him a lightning rod in the American culture wars and the subject of daily attacks from leftists and political elites. 

Continued…

Approved ~ MJM