Trump and His Allies Adapt to a New Role: Fighting for Attention

In the days since President Biden ended his re-election bid and passed the torch to Vice President Kamala Harris, Donald Trump’s campaign has been crowded out of the headlines.

For the first time since Donald J. Trump was indicted in the spring of 2023, he has lost his grip on the news cycle and — temporarily at least — his message. Instead of commanding morning-to-night media attention, the former president and his allies suddenly find themselves reacting to their opponents.

It’s an unfamiliar experience for Mr. Trump, who has monopolized America’s televisions, newspapers and smartphones for more than 12 months through indictments, primary victories, 34 felony convictions, an assassination attempt and a Republican National Convention at which he was celebrated as a quasi-religious figure.

In the three days since President Biden announced he was quitting the 2024 race, Mr. Trump has entered foreign territory. He has been largely crowded out from “earned media,” or organic news coverage that spreads rapidly among voters and costs campaigns nothing to produce. And his message has been, for the moment, scrambled as Democrats have replaced an old, frail white man with a younger Black woman who is campaigning energetically and giving new life to the Democratic base.

___________