‘Harley-Davidson was our God,’ said a biker before leader took company in different directions
Harley-Davidson’s CEO Jochen Zeitz was Germany’s fresh-faced corporate wunderkind when he took over Puma in the 1990s.
Lately, he’s faced questions and concern from bikers and woke-exhausted consumers in the United States.
Zeitz is seen as a proponent of far-left ideology who, some critics say, has tarnished the legendary all-American Harley-Davidson brand since taking it over in 2020.
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“They lost their human touch. That’s the best way to put it,” longtime Harley-Davidson biker “Horseshoe” Johnny Hennings told Fox News Digital at the end of the Sturgis Motorcycle Rally in South Dakota last week.
“Harley was like a brotherhood … Now it’s just a ghost.”
R&I – TP
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