Harley-Davidson ‘woke’ European CEO created culture clash with US biker ‘brotherhood,’ say critics

‘Harley-Davidson was our God,’ said a biker before leader took company in different directions

Harley-Davidson’s CEO Jochen Zeitz was Germany’s fresh-faced corporate wunderkind when he took over Puma in the 1990s.

Lately, he’s faced questions and concern from bikers and woke-exhausted consumers in the United States.

Zeitz is seen as a proponent of far-left ideology who, some critics say, has tarnished the legendary all-American Harley-Davidson brand since taking it over in 2020.

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“They lost their human touch. That’s the best way to put it,” longtime Harley-Davidson biker “Horseshoe” Johnny Hennings told Fox News Digital at the end of the Sturgis Motorcycle Rally in South Dakota last week.

“Harley was like a brotherhood … Now it’s just a ghost.”

R&I – TP

GringoViejo

Article URL : https://www.foxnews.com/lifestyle/harley-davidson-woke-european-ceo-created-culture-clash-us-biker-brotherhood-say-critics?intcmp=fb_fnc&fbclid=IwY2xjawE1ZEpleHRuA2FlbQIxMAABHbtSSjLjFDRLwVun16piYiRZ3xTRojz3K6uNogOpR4S4f8bieRZ3gWcpmw_aem_N-hd2paeJGFMSx2uLznTEw