Spain’s ‘pineapple-gate’ sparks hopes of romance and shop chaos

A Spanish craze encouraging single people to seek partners in supermarkets by using a fruit-based code has caused some chaotic scenes and even led to the police being called to restore order.

In recent days, many single Spaniards have been drawn to branches of supermarket chain Mercadona between 7pm-8pm by claims they can find romance at that time, particularly if they put a pineapple upside down in their shopping trolley.

The phenomenon seems to have been driven in great part by the actor and humourist Vivy Lin, who posted a video on TikTok of her pushing a trolley around a Mercadona store talking about the supposed window.

“The time to hook up in Mercadona is 7pm to 8pm,” she said.

On its official TikTok account, the supermarket posted a pineapple with the caption: “The pineapple on the shelf of Mercadona waiting for you to get a date.”

The pineapple manoeuvre is reportedly completed by pushing your trolley into the wine section of the store and hoping that a person you find attractive responds positively.

As the story has gone viral, it has led to some unusual and sometimes disorderly sights.

In Madrid there have been reports of groups of teenagers pushing trolleys around stores in the evening, without buying products.

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