Some of the images look like World War II recruiting posters. Uncle Sam asking you to defend the homeland.
Others reference a glorified version of the past. White settlers traveling across the plains toward their Manifest Destiny as Native Americans retreat to the shadows.
Coded language
Simi went on to say that someone who isn’t versed in far-right extremist culture will see an image of Uncle Sam and won’t think twice about it. But the posts DHS is using to recruit ICE agents can be interpreted through a white nationalist lens.
For example, the caption on the post showing settlers expanding westward, the words heritage and homeland are capitalized.
“In white supremacist circles, H.H. stands for Heil Hitler,” Simi said.
Also, the caption contains exactly 14 words, which is a symbolically significant number for people who follow that ideology.
White nationalists use messaging with 14 words as a hidden reference to a famous phrase from the 1980s: “We must secure the existence of our people and a future for white children.”