As Hooters emerges from bankruptcy under new leadership, the restaurant chain’s CEO says the company’s future depends on something deceptively simple: returning the brand to its roots.
That starts with the food.
Neil Kiefer, CEO of the Florida-based Hooters founding group that, along with another franchisee, reclaimed control of the brand from the private equity-backed Hooters of America, told Fox News Digital that many customers haven’t seen the real menu in decades.
“I can tell you, of those 110 stores we’ve taken over, [those locations] haven’t had the original sauce on them in 20 years,” he said.