‘They don’t even bother using subliminal messages’: Trump administration’s Nazi references spark outrage

In the past week, several publications from different government departments have been flagged for containing openly supremacist or fascist slogans

The world’s richest man set the tone. On the day of Donald Trump’s inauguration, Elon Musk placed his hand on his chest and raised his arm diagonally, a gesture that sparked alarm: was it a Nazi salute? One year into Trump’s return to the White House, signals and references associated with fascism, Nazism, and white supremacy have surfaced repeatedly in official rhetoric and imagery.

Trade unions recently sounded the alarm after the Department of Labor shared an animation invoking “One homeland. One people. One heritage,” widely compared to a Nazi slogan.

Other controversies followed, from disputed fascist phrases at Homeland Security events to White House posts echoing far-right literature. Critics argue these are not coincidences but deliberate choices. As extremism watchdogs warn, the danger lies less in symbols than in how this ideology increasingly shapes policy, governance, and public life.

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