Beer drinkers indulging in this year’s NFL Championships might end up with their own heads in a Super Bowl.
A brand-new brew made with black bear poop will be making its debut at Super Bowl LX next month in what is likely a first in booze history.
Fittingly named “Nature Calls,” the disturbing elixir is the brainchild of Columbia Sportswear and Breakside Brewing, both of which are based in Portland, Oregon.
“When we say engineered for whatever, we mean whatever,” Joe Boyle, the brand president at Columbia Sportswear, said in a statement.
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