A British bakery has been forced to pull its top-selling cookies from the market, after regulators informed the owner that the sprinkles are illegal. The U.S.-made sprinkles contain a coloring that’s legal for some uses — but not for sprinkling.
Rich Myers, owner of the Get Baked bakery in Leeds, disclosed the recent setback on Facebook, where his updates on what he calls Sprinklegate have been defined by frank talk and the occasional heartfelt profanity.
He says the decision is a huge deal for his business, and also “very f***ing annoying.”
The baker refuses to use lesser sprinkles
Customers often ask for raspberry glazed donut cookies or a “Birthday Bruce” (a towering slab of 12-layer chocolate cake), Myers said. Both of them prominently feature the outlawed sprinkles.
The donut cookies, Myers added, “are not only our best-selling cookie, but they’re utterly sensational.” But for now, they’re off the menu.
“It is HIGHLY unlikely that we will find any legal sprinkles that we will use as a replacement,” Myers wrote. “British sprinkles just aren’t the same, they’re totally s*** and I hate them.”
He added: “I am extremely passionate about sprinkles.”
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