Dollar Tree to increase price point to $1.25 nationwide

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Dollar Tree, which has priced its products at $1.00 for 35 years, announced Tuesday that it will soon increase its price point to $1.25 nationwide. Some customers will see prices increase in December, and all stores will implement the new initiative by the end of March 2022, the company said.

“Lifting the one-dollar constraint represents a monumental step for our organization and we are enthusiastic about the opportunity to meaningfully improve our shoppers’ experience and unlock value for our stakeholders,” Dollar Tree’s President and CEO Michael Witynski said in a statement. “Guided by Dollar Tree’s same founding principles, we will be relentless in our commitment to offer our customers the best value possible.”

RandyMarsh

Article URL : https://www.cbsnews.com/news/dollar-tree-prices-125/