R&I – FS
Microsoft says it plans to buy major games company Activision Blizzard in a deal worth $68.7bn (£50.57bn). It would be the biggest acquisition in the company’s history and is expected to be finalised in 2023. The move means Microsoft will take ownership of gaming franchises like Call of Duty, Warcraft and Overwatch. Microsoft claims it will help them grow their gaming business across mobile, PC and consoles along with providing building blocks for the metaverse.
This deal is the biggest in gaming history and comes a year after Microsoft bought another influential gaming company Bethesda for $7.5bn. Satya Nadella, chairman and CEO of Microsoft said: “We’re investing deeply in world-class content, community and the cloud to usher in a new era of gaming that puts players and creators first and makes gaming safe, inclusive and accessible to all.” Activision Blizzard has studios around the word with nearly 10,000 employees.
In an era of increased competition, content is king. Currently it’s reported that the PlayStation 5 is outselling Microsoft’s latest generation of consoles. It’s argued by some that this is down to the fact that in recent years Sony’s machines have had more appealing exclusive titles – games that can’t be played on a variety of devices. In the battle to attract more gamers to their platforms these exclusive titles and experiences are crucial. It is not yet clear if Activision Blizzard games, which at the moment can be played on both Microsoft and Sony consoles, will become exclusive to Xbox.
Rawr
Article URL : https://www.bbc.co.uk/news/newsbeat-60042409