“We’re trying to reach young people, but also moms who use different platforms to get information.”
An “army” of social media influencers may soon get their own briefing room at the White House in an attempt to boost Joe Biden’s standing among young voters. According to a report from Axios, the Biden administration will have four digital staffers focused on influencers and content creators.
This is part of an ongoing strategy by democrats to target voters between the age of 18-29 and White House deputy chief of staff Jen O’Malley Dillon said, “We’re trying to reach young people, but also moms who use different platforms to get information and climate activists and people whose main way of getting information is digital.”
The report notes that there are already hundreds of influencers that have been working with the White House, and the administration sees young voters as the key to Democrats’ election success. In the 2022 midterms, Democrats outperformed Republicans by 28 points with young voters.
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Approved ~ MJM
