Gallup’s annual trust in media survey was released this week and the findings are more ominous for the state of the industry than ever before.
Just 32% of American adults trust the media, tying the all-time low set in 2016. But here’s where matters really go south: Nearly four-in-ten (39%) say they have no trust in the media whatsoever, marking the highest number saying that in the poll’s history and a 12-point drop from the 2016 poll. For contrast, just 7% say they have a “great deal” of trust in the Fourth Estate.
Not surprisingly, a majority of Democrats still have faith in the media, but that number is also plummeting. In 2022, Gallup found that 70% of Democratic voters said they trusted the media. In 2023, that number is just 58%. As for Republicans, just 11% say they trust the media, while just 29% of independents feel the same way.
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Article URL : https://themessenger.com/opinion/news-media-trust-new-low-standards-political-polarization