Tracking people in-and-out of Mar-a-Lago was easy, thanks to commercial software. Think your privacy is any better protected?
SPYING ON PRESIDENTS used to be a tough business.
These days, it’s a whole lot easier. While researching our new book, The Secret Life of Data, we gathered some sensitive information from Mar-a-Lago, Donald Trump’s Palm Beach club, which he used as a base for political operations both during and after his presidency. He even referred to on several occasions as his “Southern White House.”
We didn’t have to risk life and limb, posing as the help and smuggling information out through a well-funded spy ring. All we had to do was sign up for an online service, enter the address of Mar-a-Lago, and click a button. Within a few minutes, we had a report profiling thousands of visitors to Trump’s club over the course of an entire year, including details like where they likely live and work, their ages, incomes, ethnicities, education levels, where they were immediately before visiting, and where they spent their time on the property once they got there.