Notable decline
Amidst fierce competition for viewership, the Cable News Network (CNN) is grappling with strategies to attract more viewers to its programs.
Recent data revealed a notable decline in CNN’s ratings, reaching a 33-year low.
Prominent voice
This decline is particularly significant for the network, which has portrayed itself as a prominent voice opposing former President Donald Trump for almost a decade.
Lowest-rated quarter
CNN’s challenges extended beyond just viewership figures to include its performance within the sought-after 25-54 age group, where it experienced its lowest-rated quarter since at least 1991.
The History Channel
In a notable development, the network’s prime-time viewership in January was surpassed by the History Channel and INSP, a network recognized for its Western TV shows and movies.