The pink Messi jerseys.The bikini-clad tourists on Ocean Drive. The global fame of our Art Deco hotels.
- The Miami brand wouldn’t be the same without “Miami Vice,” the TV phenomenon that cemented our reputation as a sexy, slightly sketchy tropical destination.
Why it matters: The flashy police drama — which celebrates its 40th anniversary Monday — uplifted the Magic City in the midst of turmoil and brought investment and tourism to South Beach.
Flashback: The show — filmed like a music video with glamor shots and a big-budget soundtrack — created a sensationalized version of Miami where detectives in pastel European suits and sockless loafers chased bad guys in sports cars and speedboats.
Zoom in: “Vice” was a huge hit for national audiences during its five seasons on air, and international viewers loved the reruns, but it was a source of pride for downtrodden Miamians.
What they did: The showrunners staged fake clubs, bars and restaurants inside Art Deco hotels.
- They cast young, attractive extras to replace the retirees for beach and poolside shots.
- Using a strict pastel-only color palette, they painted over drab South Beach hotels, à la preservationist Leonard Horowitz, who began repainting Art Deco hotels in the ’70s.
By the end of the ’80s, many say, the real Miami was beginning to look like its TV self.
What they’re saying: Miami historian Paul George tells Axios that he was initially hesitant that “Vice” would reinforce negative storylines about Miami, but it actually made locals proud of their city.
George says the “Miami Vice” effect can still be felt today.
- “The rich and the famous and the beautiful still come to Miami Beach.”
Celebrate the 40th anniversary of “Miami Vice” this weekend with actor meet-and-greets, guided filming tours and a museum exhibit.ARTICLE HERE