Get ready for Donald Trump’s blue state extravaganza.

With less than three weeks until Election Day, Trump is scheduled to hold rallies in staunchly Democratic states he has virtually no chance of winning. It’s an unorthodox strategy campaign advisers say is designed to focus on areas where Democratic policies have failed, but it will also keep him away from the small handful of swing states almost certain to determine the election.

Over the next month, Trump has events scheduled in Colorado, California, Illinois and New York. President Joe Biden won those states by an average of 20 points in 2020, with his 13-point Colorado win the closest margin. Colorado is the only one of those states to vote for a Republican nominee for president this millennium, backing George W. Bush in 2004.

While each event will be held in slightly different venues, the most notable will be later this month in Madison Square Garden, a place where Trump has long said he wanted to hold political rally.

“Choosing high-impact settings makes it so the media can’t look away and refuse to cover the issues and the solutions President Trump is offering,” said a senior Trump campaign adviser of the strategy behind late-election cycle events in Democratic states. “We live in a nationalized media environment and the national media’s attention on these large-scale, outside-the-norm settings increases the reach of his message across the country and penetrates in every battle ground state.”

It’s highly unlikely Trump is competitive in any of the Democratic states he is prepared to visit in the coming weeks, but his campaign says the aim is to highlight areas of the country where Democratic policies have failed.

“President Trump is closing the campaign highlighting the problems the country faces as a result of Harris and Biden’s failed leadership and articulating his solutions to solve the problems they created,” the adviser added.